In the latest episode of 5 Questions With SCENE, take a few minutes to explore the thoughts of Gala Marija Vrbanic, founder and CEO of leading digital fashion house Tribute Brand.
In early 2020, in the cryptocurrency era, before digital fashion rode the Metaverse hype and rose to prominence in 2022, Zagreb-based Vrbanic and her colleagues founded Tribute Brand to build a digital fashion infrastructure. Established.
But the sample AR and VR designs that Vrbanic and her team posted to show off their technology quickly became popular, and the company pivoted to creating not only a digital fashion infrastructure, but the original digital fashion products themselves.
Since then, Tribute Brand has established itself as a thought leader in the digital fashion sector, expanding into a full-fledged platform for both digital and physical fashion products with the intention of reimagining people’s connection to clothing in the digital age.
At the heart of Tribute Brand’s success is Vrbanic’s unique and hilariously deadpan perspective muses not only on fashion, but also on graffiti crime, fishless aquariums and, more recently, the sport of wind chasing. Look above.
Article edited by Andrew Hayward
Video shot and edited by Vincent Roazzi Jr.
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