9dcc, a connected fashion brand that has already launched premium t-shirts and t-shirts baseball cap pair with Ethereum NFT with on-chain benefits has unveiled its first full luxury fashion line. 9dcc Collection 01 is set to debut in France this week.
9dcc Collection 01, which will be previewed at NFT Paris and Paris Fashion Week in the coming days, features more than 60 pieces, including coats, pants, hooded sweatshirts, blazers, tank tops, boxers and more. The Fall 2024 collection uses materials sourced from Italy, Japan, and the United States.
Each item has a built-in Near Field Communication (NFC) chip that supports Ethereum. NFTUsed to prove authenticity and unlock community features and other features.
One such feature is the ability to have anonymous cryptocurrency individuals and creators, including 9dcc founder and CEO gmoney.digital signature clothing Stay connected to the NFT in question.
According to the company, 9dcc Collection 01 targets “cryptocurrency” and is inspired by “the timeless charisma of gangster cinema in Yakuza street style” and aims to be worn by tech startups and their contemporaries.
“Presenting an innovative concept and targeting modern soloists and ‘Zuck types’ who crave a powerful presence, this collection appeals to the ‘gangsters of the future’ who command every space with their presence while preferring subtlety over showiness.” I read the official description:
9dcc will not only preview the pieces at this week’s Paris event, but also offer attendees the opportunity to pre-purchase items from the collection.
In a press release, gmoney said, “The essence of future luxury lies in convenience. Our vision for fashion is to bridge connections with culture, open new opportunities, and foster deeper interaction with our surroundings.” said gmoney. “We are charting a new course on how fashion houses connect with their audiences by venturing into realms where the value of fandom goes beyond the value of mere transactions.”
editor Ryan Ozawa.
