How are you, unlucky lovers?
VanEck, a 59-year-old Wall Street investment management firm, is trying to lure cryptocurrency users with a novel approach: Bitcoin-themed Valentine’s Day candy.
On social media and at some in-person events this week, the company is falling in love with themed heart-shaped candy pieces emblazoned with phrases like “HODL Me Close,” “No FUD w/ou,” and “HODL My Hand.” and “I Heart Satoshi”.
Sweet is a popular term used in the cryptocurrency industry. HODL, original term Born in Ota, was first adopted by Bitcoin holders as a mantra signaling their commitment to the cryptocurrency for the long term. FUD, for short. “Fear, uncertainty, doubt” It is a derogatory label that has drawn a lot of criticism towards projects and tokens in the ever-fluctuating cryptocurrency market.
“Put VanEck on your heart this Valentine’s Day,” the company posted on Instagram this morning.
VanEck’s embrace of this youthful slang comes as the company attempts to woo investors for its new venture. Spot Bitcoin ETFreleased last month with nine other people. VanEck, who primarily trades traditional ETFs, has repeatedly attempted to: make an overture On cryptography and degen culture.
VanEck’s Bitcoin ETF Is Actually listed Marked as HODL.
A VanEck spokesperson confirmed: decryption The company’s crypto-themed Valentine’s Day treats aren’t just Photoshop gimmicks. It exists in the physical realm and is actually edible. Boxes of candy are currently being handed out. ETF exchangeFinancial Services Conference in Miami.
People in the cryptocurrency community who didn’t pay $5,499 to attend had this to say: TradFi Gather together and feel completely rejected. Don’t be afraid. A select number of candies will be handed out during tomorrow night’s event. event In ~ public keyA Bitcoin-themed bar in Manhattan.
Editor: Andrew Hayward
