Avalanche Powers Coachella’s Quest-Based Festival Experience
Key Takeaways
- Coachella launches Coachella Quests, an Avalanche-powered loyalty game that enhances the festival experience through digital and physical engagement.
- Participants earn NFTs and points by completing quests and unlocking exclusive rewards and experiences.
- The initiative aims to deepen fan engagement and long-term loyalty by blending the physical and digital worlds, supported by the Avalanche’s blockchain technology.
One of the world’s largest festivals, the Coachella Valley Music and Arts Festival, has been unveiled. Coachella Quests, a blockchain-based loyalty game powered by Avalanche.
This plan will give attendees a new way to experience the event. A series of quests that blend the physical and virtual realms.
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Introduction on April 3The Coachella Canvas is a creative space designed to engage attendees. to Participate in a variety of arts, games, and experiences; Utilizes cutting-edge technology.
Paul Chodirker, Director of Corporate Business Development at Ava Labs, expressed enthusiasm for the project. Potential to transform fan engagement at live events; adding:
We want to see how on-chain assets that provide real-world utility can create new, sustainable relationships between music fans, festivals, and artists in the future.
The main principle of the game is that those attending the festival Earn NFTs and points While completing the quest. These rewards can also unlock exclusive perks. These range from mystery prize boxes to VIP lounge passes and unreleased music tracks.
Over the years, These NFTs can be accumulated in fans’ OpenSea wallets, Create a digital diary of their memories and encourage a long-term relationship with Coachella.
Sam Schoonover, Head of Innovation at Coachella, said:
By completing quests, fans will earn and own tokens that allow them to engage with Coachella and tell the festival more about their interests and activities while protecting their identity.
Schoonover also highlighted his partnership with the Avalanche, saying,“It is a high-throughput and cost-effective blockchain.”
Coachella is also scheduled to be held. on-site avalanche activation; It further integrates the digital and physical aspects of the festival experience. This will allow attendees to exchange NFTs, participate in unique art installations, learn more about the game, and connect with other attendees.
Coachella’s innovative approach in collaboration with the Avalanche uses blockchain technology to enrich the fan experience and create lasting memories, setting a new standard for music festivals.
This is not the first time music and culture have entered the blockchain world. Ghostface Killah, rapper from the iconic hip-hop collective Wu-Tang Clan, has also explored this intersection and revealed plans to release music on Bitcoin.
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