Clazar raises $10 million Series A funding

Clazar raised $10 million in a Series A funding round led by Ridge Ventures, DST Global, and Ensemble VC, along with contributions from early backers such as The General Partnership and Twin Ventures. With this financial injection, Clazar’s total capital raised has increased to $14 million since its founding in 2023.

Cloud marketplace, an important channel for software sales, predicted It will facilitate an impressive $45 billion worth of transactions by 2025. Clazar is at the forefront of this movement, providing streamlined, automated solutions that significantly reduce the barriers both startups and established companies have traditionally faced when entering these platforms. Already, Clazar has attracted approximately 100 paying customers, signaling strong demand for its innovative go-to-market (GTM) automation solutions across major cloud platforms such as AWS, Azure, and Google Cloud Platform (GCP).

Trunal Bhanse, CEO and co-founder of Clazar, spoke about the challenges enterprises face in the cloud marketplace, noting the high engineering costs and complex resource requirements that can hinder small businesses. “Clazar is ready to transform the way software is marketed and sold, easing the onboarding of enterprises at every stage of their cloud GTM journey,” said Bhanse.

The inspiration for Clazar came from Bhanse’s first-hand experience with the complexities of cloud marketplace management during his time at Airbnb. There, he led an engineering team developing a sophisticated platform for cloud marketplaces and billing. Together, his co-founder and CTO, Aayush Bahuguna, leverages valuable expertise from his previous roles at renowned companies such as Facebook, Zenefits and LinkedIn to ensure that Clazar is built on deep industry knowledge.

The new funding has been earmarked for further development and expansion of Clazar products. The company aims to strengthen its R&D capabilities, expand its GTM team, and continue to drive customer acquisition growth. Clazar’s platform is designed to handle the entire lifecycle of cloud marketplace engagement, from buyer onboarding and technology integration to deal coordination, promising faster deployment and larger transactions.

Clazar also highlights important operational benefits, such as the ability to quickly launch marketplace listings, access buyers’ committed cloud spending, and efficiently manage co-selling activities directly from existing CRM systems. These features are complemented by integrations with popular tools like Salesforce, HubSpot, and Slack that streamline the sales process and enhance collaboration.

As the cloud market continues to evolve, Clazar’s approach not only simplifies the listing and sales process, but also provides comprehensive insights that help software companies maximize market performance and revenue potential. With this round of funding, Clazar aims to catalyze a transformational change in the way software is sold, making the cloud market an increasingly accessible and profitable channel for software vendors around the world.

Also Read: Zeko Labs Raises $3M in Pre-Seed Funding Led by UOB, Signum, and YBB Capital.