Adidas NFT sneakers worth over $2K debut on Stepn.
Key Takeaways
- Adidas and Stepn have partnered to launch a collection of Solana-powered NFT sneakers priced at 10,000 GMT, equivalent to over $2,000.
- The first drop of 200 Stepn x Adidas Genesis sneakers will be available exclusively to loyal community members.
- An additional 790 NFTs will be sold through a public drawing from April 18th to April 21st.
Adidas collaborates with revenue generation platform Stepn A unique collection of NFT (Non-Fungible Token) sneakers powered by Solana.
announced on Monday The Stepn x Adidas Genesis sneaker is the first release in a series of co-branding efforts. This includes both digital assets and physical goods.
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Sneakers Debuts on MOOAR, Stepn’s NFT marketplace (price 10,000 GMT)—Stepn’s native token—equivalent to roughly $2,200 at the time of this writing.
The first drop of 200 Genesis Sneaker NFTs is scheduled for Wednesday, April 17th. But this drop exclusive To the most loyal members of the Adidas and Stepn communities. Details on who will get priority were outlined in X’s announcement post.
After the initial decline, Another 790 NFTs are available through public raffle sales. From April 18th to April 21st, A daily drawing will determine the winner. An additional 10 NFTs will be designated for promotional purposes.
Stepn is a fitness app that players who purchase NFT sneakers can enjoy. Earn cryptocurrency by walking, jogging, or running. Earnings depend on the “energy” level of your sneakers. Lower energy means you can run for less time and earn less. Is currently There is no information about the energy level of the Stepn x Adidas Genesis sneakers.
Stepn CEO Shiti Manghani emphasized: The dual benefits of participating in physical activity while earning digital rewards adding:
That these physical and digital (or ‘phygital’) partnerships between the most widely used lifestyle apps and global brands like Adidas are now a reality is indicative of where lifestyle rewards are heading.
As both companies continue to explore and expand their product offerings, this collaboration could pave the way for further interaction between the lifestyle and technology sectors.
This isn’t Adidas’ first Web3 Rodeo. In September 2023, the company launched a digital artist residency program focused on NFTs.
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