Aptos Labs, TOYMAK3RS and Deadmau5 usher in a new era of music fandom

Key Takeaways

• TOYMAK3RS and Aptos Labs have joined forces to create blockchain-based digital collectible components for the launch of deadmau5’retro5pective tour.
• This exclusive collection of six clip-on plush toys gives fans access to an authenticated digital VIP experience only at Aptos.
• Jellybean™ technology gives fans instant access to meticulously curated content directly from deadmau5.

Aptos Labs and TOYMAK3RS have teamed up to launch a unique line of collectible plush toys. Targeted at fans of iconic electronic music artist deadmau5, this innovative toy promises to deliver an immersive experience like no other as the artist celebrates his 25th anniversary with a “retro5pective” show.

The partnership between Aptos Labs, a pioneer in blockchain technology solutions, and TOYMAK3RS, a renowned premium art toy manufacturer, aims to bridge the gap between the physical and digital realms and provide fans with an interactive journey into the world of deadmau5.

Leveraging Jellybean™ technology and the Aptos blockchain, each plush has a unique QR code embedded so you can enjoy exclusive VIP experiences hand-curated by the artist.

Mo Shaikh, Co-Founder and CEO of Aptos Labs, emphasized the importance of this collaboration, saying, “TOYMAK3RS’ collectibles creation and global marketing expertise is unrivaled. Combining this with the authentication capabilities of the Aptos blockchain will make artists more accessible to their fans than ever before. And vice versa, we have a truly epic path to the next generation of fan experiences that will bring us closer than ever before.”

Bart Lipski, CEO of TOYMAK3RS, emphasized their vision for an immersive fan experience. “At TOYMAK3RS, we are not just toy designers, we are designers of unforgettable fan-centric experiences where collectibles become your ticket to exclusive, immersive, artist-curated content,” said Lipski.

This collection of six plush toys promises deadmau5 lovers unprecedented access to a variety of VIP content, including unreleased music and behind-the-scenes insights. Through secure blockchain-based access, Aptos Labs and TOYMAK3RS aim to solve the problem of counterfeit collectibles and ensure authenticity and trust in the market.

“By integrating the Aptos blockchain, known for its transparency, immutability and enhanced security, we ensure that each collectible is as authentic as it is exclusive and set a new standard for how collectibles are verified and distributed,” Shaikh added.

The collection’s debut will coincide with deadmau5’s “retro5pective” opening night at the iconic Hollywood Bowl in Los Angeles. Fans will have the opportunity to purchase these exclusive toys at the deadmau5 merchandise booth during the event, at exclusive pop-ups in November, and online at mau5hop.

Going forward, Aptos Labs and TOYMAK3RS are committed to pushing the boundaries of fan experiences and promise to introduce cutting-edge ventures to the market. The collaboration also aims to provide support to the vibrant TOYMAK3RS community and foster ideas for digitally enhanced toys and memorabilia.

As anticipation grows among fans, the official deadmau5 drop offers die-hard fans the chance to secure one of a limited collection of six unique clip-on plush toys, promising an unforgettable fusion of digital and physical immersion.

For those looking to get started on this next-generation fan experience, stay tuned for updates on the official deadmau5 drop (https://mau5hop.com/products/collectiblekeychains).

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