‘Clash of Clans’ maker Supercell invests in cryptocurrency gaming startup

mobile giant supercellThe company behind the blockbuster mobile games Clash of Clans and Clash Royale has invested in a cryptocurrency gaming startup. games for daily life As part of a broader $3.2 million seed funding round.

games for daily life (GFAL) was co-founded by Trip Hawkins, founder and CEO of video game giant Electronic Arts (EA). This is a startup where the Chief Strategy Officer (CSO) is developing games. NFT And cryptocurrency tokens.

With the new capital injection, the startup plans to expand its core team and accelerate its production plans. This comes after it launched a GFAL token sale last year that raised $4.4 million in capital. According to CoinGeckoThe price of the GFAL token has risen 235% since March 2023, but its market capitalization is relatively low at $42 million, making it the 748th most valuable cryptocurrency on the market as of this writing.

“I’ve had the pleasure of working with the team so early in my career.” Supercell CEO Ilkka Paananen said in his press release: “We are so excited to be a part of their journey and see all the great things they will accomplish.”

Along with Supercell, former gaming entrepreneur and video game executive Mitch Lasky and former esports tournament operator Heinrich Zetlmayer, joint managing director of ESL, also invested in this funding round.

“GFAL really blossomed last year,” Hawkins said in a press release. “I have tremendous respect for Ilkka, Mitch, Heinrich and our team, and this investment proudly gives us a clear endorsement. We are looking forward to next year and have the resources to continue growing.”

Last year, the startup soft-launched the game. elemental invader, released only in limited regions worldwide while ongoing development. In its funding announcement, the studio claims that the game has “steadily improved” its performance and metrics since March 2023.

Editor: Andrew Hayward