Leading the future with lithium-ion batteries and global expansion

adminJune 6, 2024

Amara Raja Energy and Mobility: Imagine a world without the constant hum of electricity. Cars are silent, factories are at a standstill, and even simple phone calls have become impossible. This outage may seem like a nightmare, but it highlights the important role energy storage plays in our daily lives.

Here comes Amara Raja Energy and Mobility Ltd, a leading player in this important space. They focus on lead acid batteries, which are the industry’s trusted flagship products. From the roar of motorcycles to the quiet hum of telecommunication towers, Amara Raja’s batteries have become your silent partners in ensuring everything runs smoothly.

But Amara Raja isn’t content with just keeping the lights on. They are innovators by nature. Our collaboration with global battery leader Johnson Controls helps us stay at the forefront of technology. This translated into high-performance, low-maintenance batteries that meet the ever-changing needs of a variety of industries.

Their exploration of lithium-ion battery technology has enormous potential for the integration of electric vehicles and renewable energy sources. Come and let’s understand their business model.

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Amara Raja Energy and Mobility Industry Overview

India’s automotive industry is growing significantly, accounting for US$222 billion, 8% of total exports and 7.1% of GDP. It is expected to grow into a market worth $300 billion by 2030.

Several key drivers are driving the rise in disposable income of the country’s burgeoning middle class; India will become the youngest country in the world with an average age of 25 by 2025; and vehicle penetration will increase, reaching 72 vehicles per 1,000 people by 2025. It is expected. The automotive sector is a major R&D hub, accounting for 8% of the country’s R&D expenditure.

The government’s Make in India and Atmanirbhar Bharat initiatives, which offer incentives such as the Rs 25,900 crore PLI scheme to the automobile sector, are also boosting domestic manufacturing capacity. The industry is expected to register robust growth of 7-9% in fiscal 2023, followed by 10-12% growth in fiscal 2024, driven by pent-up demand post-COVID-19.

At the same time, digitization, data centers and renewable energy adoption are growing rapidly in India, which are the key drivers for the industrial batteries and energy storage market operated by Amara Raja Energy & Mobility. The data center market was valued at USD 4.35 billion in 2021, while the Indian UPS market was estimated at USD 1.17 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 8.2% by 2030.

The transition to electric mobility and sustainability is also creating enormous opportunities for the lithium-ion battery sector. India’s electricity demand is expected to reach 150 GWh by 2030 across user sectors including mobility, communications and data centers. With its comprehensive strategy and investments, Amara Raja Energy & Mobility is well positioned to capitalize on these new opportunities in the automotive and new energy markets.

Company Overview Amara Raja Energy and Mobility

Amara Raja Energy and Mobility Established in 1985, the company is engaged in the business of manufacturing and selling lead acid batteries for automotive and industrial use in the Indian storage battery industry.

The company’s brands such as Amaron and Powerzone have seen strong recalls in the Indian domestic market. Amara Raja Energy & Mobility has seven manufacturing facilities in Andhra Pradesh, four of which won gold awards at the International Quality Circle Competition (ICQCC) held in Jakarta, Indonesia.

Amara Energy Energy & Mobility has become the first AGM manufacturer for 2W and is also the first VRLA battery manufacturer in India. They entered the new energy business through their subsidiary Amara Raja Advanced Cell Technologies in 2022.

The company has 23 branches and 39 distribution points for its sales network in India. Its customers include Maruti Suzuki, Tata, TVS, Ashok Leyland, Hero, Royal Enfield and Airtel.