McDonald’s Singapore now has its own outlets. metaverse called the world “My happy place” Available through the official app in partnership with Bandwagon Labs and the people who own the official Grimace. NFT Launched in 2023, enjoy special benefits in the digital environment.
The 3D online environment allows users to play games like Build-A-Burger, envision future McDonald’s restaurant designs, and participate in daily contests featuring real food deals and prizes through the Wheel of Deals feature. My Happy Place runs on Bandwagon’s own BW.LAND technology rather than on any other metaverse platform or game.
“We are excited to launch McDonald’s Singapore’s first digital experience. “Our customers can dress their avatars in McDonald’s attire, design their dream restaurants, and receive daily phygital rewards to further elevate their McDonald’s experience,” said the fast food giant’s senior director of marketing and digital customer experience. Drina Chee said in the release.
McDonald’s Singapore and Bandwagon Labs previously collaborated last year. 2,000 NFT series Based on the purple marketing character Grimace.
Each was free to claim through your local McDonald’s app and featured a random design for Grimace. “Soulbound” Token Additionally, you cannot trade after mint. Ethereum network expansion polygon.
Those holders can now access My Happy Place’s special features thanks to the token gating feature. Grimace NFT owners can unlock exclusive wearable items in the game, explore the world’s secret islands, and “display a Grimace portrait in future restaurants,” per the release.
Additionally, McDonald’s Hong Kong will open in 2023. McNugget Land launchedLimited-time experience of Ethereum metaverse games sandbox Provides NFT and token rewards for players.
Editor’s note: This article was created with the help of AI. Editing and Fact Checking Andrew Hayward.
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