Kraken partners with RB Leipzig to transform the German football fan experience.

Our partnership focuses on fusing the cryptocurrency ecosystem and the RB Leipzig fan experience to provide interactive opportunities for fans. With a focus on educating new audiences about cryptocurrencies, the two sides are working together to unlock the full potential of cryptocurrencies and encourage new ways for German fans to deepen their relationship with their clubs.

In practice, this includes offering a variety of fan experiences, from exclusive content to fan pop-ups, along with original products that drive fan engagement.

Mayur Gupta, Chief Marketing Officer, Kraken: “The origin stories of Kraken and RB Leipzig share similar roots in charting unconventional paths to achieve long-term success in their respective fields. Kraken has been working for over a decade to raise the bar on client service and industry cybersecurity protocols while providing a bridge to the cryptocurrency ecosystem.”

“As we continue our expansion strategy and efforts to further advance our mission across Europe, we are looking to forward-thinking clubs to demonstrate the value cryptocurrencies can bring to football fans and communities while driving understanding and adoption. We are proud to partner with “Cryptocurrency.”

Johann Plenge, Managing Director of RB Leipzig: “We are proud to partner with another internationally successful company. With Kraken, we have expanded our network by working with major American brands in just a few weeks since our first US tour.”

“RB Leipzig and Kraken share a strong, professional and innovative approach, as highlighted at the meeting in Miami. What also unites us is that the Kraken and RB Leipzig have become key figures in our respective stadiums in a very short period of time and we still have many plans for the future. We look forward to taking the next steps together!”

In Europe, Kraken is a widely used platform for cryptocurrency trading. According to data from Kaiko, in 2023 Kraken was one of the most liquid venues for trading Bitcoin and Ethereum against the Euro. Kraken’s product offering in Germany is facilitated by strategic partnerships with DLT Finance, a brand of DLT Securities GmbH, and DLT Custody GmbH, a leading digital asset broker and custody service provider with a BaFin license.

The RB Leipzig partnership is the latest milestone in an extensive global marketing strategy to reach audiences on their cryptocurrency journey through best-in-class Web3 integration. This follows recent partnership announcements with Atlético de Madrid and Tottenham Hotspur FC. To find out more about the RB Leipzig partnership and future fan experiences, visit our landing page.

In connection with the cooperation between Kraken and DLT Finance, this service is provided by DLT Finance, a brand of DLT Securities GmbH and DLT Custody GmbH. BaFin supervises DLT Securities GmbH for trading and DLT Custody GmbH for custody. Fiat services are provided by Payward Ireland Limited, an electronic money institution approved by the Central Bank of Ireland.

These materials are provided for general information purposes only and do not constitute investment advice or a recommendation or solicitation to buy, sell, own any cryptocurrency, or engage in any particular trading strategy. Kraken makes no representations or warranties of any kind, express or implied, as to the accuracy, completeness, timeliness, suitability or validity of such information and will not be liable for any errors, omissions, delays or losses in this information. Injury or damage resulting from display or use. Kraken does not and will not seek to increase or decrease the price of any particular cryptocurrency offered through DLT Finance. The unpredictable nature of the cryptocurrency market may result in loss of funds. Taxes may be payable on the appreciation and/or reporting of your cryptocurrency assets and you should seek independent advice on your tax position. Geographic restrictions may apply.