Mobile price prediction with mobile insight: Q & A with Sean Cleland

B-STOCK recently launched the mobile insights, the first market product provided to wireless customers, including TOP OEM, wireless retailer and repurchase companies. You can see how the device should be listed in the secondary market and when.

For more information on mobile insights, why is the game changer in the mobile market, and where the market is generally headed, we sat with Sean Cleland, a mobile vice president of B-STOCK.

Can we provide a background of why mobile insights are released on the market?

As long as I can remember, we provided data and insights about what to do when selling inventory to the second market. In particular, we can compare some prices on a specific phone and the B-STOCK platform for the customer, and then compare it with a broader secondary market B2B price.

As the situation developed, the customer began to apply more standardized scoring and conservative practices to the trading device. This made us compare with the market and make a really good comparison with them. So if you look back, this data and products have evolved since we started.

Then, as the AI ​​and machine learning tools were very advanced and easy to access, we thought that two years ago, we had to take all of this historical market data and use AI and machine learning to start expectations.

Therefore, this type of technology has a strong and powerful historical data set. Let’s use this data to make market predictions and see how good it is.

And it was very good. So we felt confident with our customers last year and released a beta version of mobile insights.

Why is this a game changer for customers?

The game changer is accurate. Historically, our customers have predicted what to sell in the second market to use a very simple manual model to set trade in value or decide on insurance deductions. For example, they say, “We think that this model will lose 1%a week,” and set expectations with the financial team.

Therefore, mobile insights are game changers. Now, using sophisticated data models and prediction sets, we decide more confidently what the device will sell for 8 weeks, 9 weeks or 16 weeks. The game changer here is now that there are more accurate and executable data.

It is also related to the call that the mobile insights can be seen that customers can see the B-stock data set in the entire platform. So they have a visibility of a wider market performance.

What is your initial feedback?

The initial feedback of the customer is, “This is great. Provide more data from more models.” We have started mobile insights with data on 50 device models sold on the B-STOCK platform (under various brands and conditions). Now all mobile customers can actually use tools and data and ask how quickly they can expand into more categories such as watches, tablets and other wearable.

And is that on the roadmap?

Yes, it is. Next year we will continue to add more calls, conditions, and more depreciation analysis to the model. From there, we start expanding into adjacent categories such as tablets, wearable and hearing.

Can we move more devices through B2B sales channels due to the availability of this kind of prediction data?

Yes, perhaps it will help a company with inventory in this category to make a decision to dispose of more information. Even people who sell to consumers today. For example, the company can recognize that the price that can be achieved by the B2B market data and the price that can be replaced directly to the consumer is too close. Then why should I go directly to consumers?

Since the cost of re -selling the consumer market is quite high, we are already changing that more OEMs and airlines are moving more devices through the B2B channel.

If you change the gear a little, more analysts are dealing with the used smartphone market. Circana published a report and IDC covers regularly. Why are you interested?

In terms of analysts, more and more companies are interested in accepting modifications, selling pre -owned phones, and building certified updated programs. Therefore, to better understand what’s happening in a wider market, there is a demand for everyone, such as OEM, telecommunications operators, processors, and insurance companies.

So I raised the attention of the analysts. Now it’s big enough to deal with the industry.

Where is the used smartphone market going? Now it is growing faster than the first. What are you expected to continue this?

I expect it to continue. The market is becoming more sophisticated, and the tools to launch the products that are owned in advance are increasing. In addition, we are investing in better processing and scoring efforts with companies that accommodate trade in and lease programs.

As a result, as a consumer, I have a choice. You can get a pre -owned device that is only one to two or three years, but it will still be completely good and completely functioning. Therefore, if consumer trust has risen and demand is strong at the consumer level, all boats will be floated.

This pre -owned market will continue to grow because consumer trust is high and sophistication and processing are very good. It will be a cannibal in the new market.

We recently announced infographics from manufacturing to the end/recycling of life according to the journey of smartphones. The mobile industry is at the forefront of actually promoting reuse and supporting a more circular economy. Why do you think this is true?

I think mobile is at the forefront of this trend because everyone has a phone call. It is what we depend on and use every day. And the phone is very expensive! Therefore, if the dollar is high and everyone wants and needs, we want to maximize the supply chain and take the device to the consumer.

It is necessary to identify the reuse method and extend the life cycle in the front of sustainability and compliance. You can’t destroy or discard old calls as a retailer or OEM. We do not want consumers to do so. As a result, companies had to not only reuse the device, but also had to find out how to encourage consumers to trade up and upgrades. Business models must accept reuse.

Do you have the last idea of ​​the market and the B-stock role in the reserved sales process?

Stock B has this unique location in the mobile secondary market, and is working with various retailers, OEMs and airlines in various regions. And all of these companies use other processors, other robotics, and other screening processes, and those who sell this inventory are incredibly wide.

This provides not only comparable views and perspectives of the extensive end -to -end market, but also unmatched data and insights.

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Mobile insights are only available to sellers of B-stock platform. To learn more about how to inform the B2B resale strategy by utilizing tools, our platforms and data. Ask for a demo.