Why the discount store wins the 2025 theater season

According to the National Retailing Federation, the school shopping season began earlier than 2025, and two -thirds (67%) of the family who started purchasing in early 2018, which is closely related to tariffs and inflation concerns, and in this season, half (51%) will be motivated in the season to include at potential prices. there is.

One of the decisive trends of this year is the destination of the school shoppers and the rise of the discount store. Online shopping is still dominant, while almost half (47%) of the K-12 family is converted to a retailer for trading.

Rising

According to the recent NRF data, discount stores have become popular for school shopping. Online channels remain the best choice of K-12 shoppers (55%), but department stores accounted for 48%and discount stores were less than 47%. Discount stores among college shoppers increased by 5 percentage points from last year. For many families, especially families who want better transactions, discount stores are actually saved and relief are provided at the time of economic uncertainty.

How to explore the price pressure for shoppers

Since school shopping is considered a big spending event, consumers are changing their shopping behaviors to spread costs. And as well as valuable families, all income -level consumers are changing their shopping habits to maximize their value.

• 67%of the family began shopping in early July compared to 55%last year.
• Shoppers are trading as shops and personal labels in the brand.
• Many people adhere to necessities to spread purchases, wait for the best transactions (47%), or control spending.

For university shoppers, moving to discount stores is more important. This change is especially noteworthy among high -income families, and consumer Pivot emphasizes value and economics from traditional department stores to retailers.

Katherine Cullen, the NRF industry and consumer insight, said, “Consumers have a potential impact on tariffs and inflation on theater school items, and have shifted to early shopping, discount stores and summer sales for school necessities.

Major continuous school spending figures

• K-12 family average spending: $ 858.07 for clothing, shoes, goods and electronics (falling from $ 874.68 in 2024).
• Average expenditures for university family: $ 1,325.85 (falling from $ 1,364.75 in 2024) – Total spending increases thanks to a wide range of participation.
• The most common category for saving is electronics, clothing/accessories and school supplies, in -depth promotion events and summer sales.

When a family -sensitive family tried to set up students to succeed, the discount store firmly established its place in the center of the school season. Today’s shoppers are about increasing the dollar without compromising the essential elements, but retailers and brands can still benefit.

Value lock value in the second market

As school shopping surges are revenue, exchange and overstock inflow, brands and retailers face difficult tasks to manage the aftermath quickly and efficiently. This excessive product can interfere with normal operation, tie a valuable warehouse space and reduce margin.

Retailers and manufacturers need to predict, strategy and minimize the turmoil of normal operation, but many retailers and brands have begun to use return products and excess products from all schools to the second market using the B2B crew platform. There are three advantages of this approach.

• Originally, brands or retailers can recover some of the submerged values in unpaid products.
• Small business owners keep the shelf under the name of a high quality brand.
• Consumers who are sensitive to budget can buy these products at reasonable prices.

Through the B-STOCK, brands and retailers can maximize their recovery and maintain operational efficiency and support a wide range of communities. The second market is no longer a post -posting idea, but an important strategic lever for modern retail success.

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