If you can buy and hold only a single stock

It is a classic desolate desert island scenario. You have to pick one stock to buy today and hold it forever. You can’t move GoalPosts by selecting ETF (Exchange Traded Fund) and there is no plan to build a portfolio around this name.

It is just a staple, and it will always be my only investment. alone.

It is better to do this with real money. Diversification is important and inventory is absolutely not dangerous. This is just a fun little thought experiment.

In other words, you can imagine finding my life. Amazon (Amzn 0.23%)) today. Jeff Bezos’s empire gained this rare honor:

I am almost trick -Amazon is the same as the disguise ETF.

If you can’t diversify the single stock with ETF, you will instead go with many other industries. Amazon is perfect for the bill.

• Amazon is the world’s best e -commerce Titan with $ 137 billion in 2Q sales.

• The Amazon Web Service (AWS) department did not invent the cloud computing correctly, but it was an early provider of the field and remains the best name today. In the second quarter of 2025, AWS sales amounted to $ 30.9 billion.

• In the AWS bag, Amazon can be found in some clear leadership positions. AWS is the best choice for artificial intelligence (AI) services in terms of system education and real -time AI operations. Amazon’s digital advertising platform is on September 10th Netflix (NFLX 1.73%)) Advertising sales contract in 11 major markets.

• The large -scale e -commerce business requires a world -class shipping infrastructure, and Amazon has reselled these services to other online retailers these days.

It is wrapped in a single stock with an online shopping portal, the world’s largest cloud computing service, the highest level of advertising and AI services and award -winning physical logistics businesses. It is a very respected single business owner of truly diversified investment portfolio.

When corporate synergy actually works

Amazon’s large corporate structure has some unique advantages. Let’s play bingo! Here are some examples of corporate synergy with important benefits:

• AWS started with some side performances and tried to make money in the online infrastructure installed by Amazon and not always used. Amazon’s retail business is an in -house choice with digital tools (web server space, AI support, data analysis, advertising technology innovation …).

• Incredibly advantageous benefits from the AWS department can be deployed in other projects. The shipment infrastructure has been enormously expanded in the age of 2020-2022. This promotion would not have been possible without the rapid growth of AWS segment.

• Amazon’s advertising platform benefits from tremendous trading bank data in its own retail operations.

• The main customer loyalty program has become a digital adhesive that keeps Amazon’s growth driver together. Come for free 1 day delivery and stay for the award -winning Prime Video Shows or Echo/Alexa Smart Home system. Or as you know in another way.

Major Guidelines: Costco’s Brilliance Borrowing

Speaking of Prime, it’s Amazon Costco wholesale (expense -0.05%)) Playbook. Costco’s operation will lose money without a member program. With that, you are more likely to choose the store while creating a rich stream of costco shoppers (because it pays the precious card cost anyway).

Amazon uses prime in a similar way to unlock synergies and collects profits directly as a result.

Image Source: Getty Image.

We finish this $ 1 trillion accident experiment

If you are skipping the last chapter of my Amazon analysis, the following is a short version.

I expect Amazon to remain a business leader for decades. It is one of the five most valuable businesses measured by market cap today, and there is no reason to change in the long run.

This small $ 1 billion stock will serve me well on the virtual desert island.