Alkimi launches mainnet, bringing a $600 billion industry on-chain

adminDecember 19, 2023

December 19, 2023, London, UK, Chainwire

Alkimi, the world’s first decentralized advertising exchange, has exited beta and now allows advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform. The launch of custom consensus, distributed ledgers, and node platforms has ushered in a new era of digital advertising. Blockchain infrastructure makes it possible to buy and sell advertising space in a completely decentralized way.

Mainnet Alkimi delivers improved performance, full transparency, and greater efficiency in the digital advertising ecosystem. By reducing commissions from over 37% to 3-5%, the cost of ad purchases decreased from $9.03 to $2.71, providing advertisers with 212% more media, while partnering with the world’s largest media agency to improve ad campaign performance by 19% . And publisher.

“We are thrilled to announce the mainnet launch of Alkimi Exchange, a pivotal moment in our journey to transform digital advertising,” said Alkimi CEO and Co-Founder Ben Putley. Digital advertising spending is expected to be $678.9 billion in 2023, signifying enormous potential for this market. Alkimi Exchange will capture this potential by bringing a significant portion of digital advertising spending on-chain through the AlEx exchange.”

For advertisers and media agencies, Mainnet provides clarity and accountability for advertising spend that was previously unachievable. In contrast, publishers are poised to benefit from a more efficient and profitable approach to ad management and monetization, with a higher percentage of advertiser costs being passed on to publishers, allowing them to create more value online.

A key feature of the new mainnet is the inclusion of Liquid Staking Derivatives (LSD). This allows users to join Balancer’s liquidity pool and stake LP tokens (stADS) on the user portal, labs.alkimi.org. This feature gives users the opportunity to ‘yield farm’ the Internet.

The launch of this mainnet represents not just a technological advancement, but a paradigm shift in the way digital advertising is conducted. By leveraging blockchain technology, the company is setting a new standard for transparency and performance in the industry, taking an important step toward a future where digital advertising is more effective, transparent, and fair for all involved parties.

Introduction to Alkimi Exchange

Alkimi Exchange decentralizes and replaces inefficient legacy programmatic advertising exchanges with the mission to restore the exchange of value between advertisers, publishers, and users. Alkimi Exchange is a custom layer 2 scaling solution for the Ethereum network specifically for advertising. This allows us to deliver the fastest, infinitely scalable solution with 0% fraud, low transaction fees, and complete end-to-end transparency.

Learn more at www.alkimi.org.

LinkedIn: https://www.linkedin.com/company/alkimi-exchange

Telegram: https://t.me/Alkimi_Exchange

Discord: https://discord.com/invite/ebeHPzYHFT

Twitter: https://twitter.com/AlkimiExchange

YouTube: https://www.youtube.com/channel/UCfvLB-WjXB7oZSeFci-RT5w