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Apple surpasses Samsung to become number one in smartphone sales – Reuters


ยฉ Reuters. FILE PHOTO: iPhone 15 Pro was introduced at the ‘Wonderlust’ event held at the company’s headquarters in Cupertino, California, USA on September 12, 2023. REUTERS/Loren Elliott/File Photo

(Reuters) – Apple will end Samsung Electronics (KS:)’s 12-year run as the world’s largest smartphone seller after taking a 20% market share in 2023, according to a report from International Data Corp.

Samsung ended the year with a 19.4% share, followed by China’s Xiaomi (OTC:), Oppo and Transsion, according to preliminary data from IDC’s Worldwide Quarterly Mobile Phone Tracker.

The change in rankings comes after a difficult year for consumers, with high inflation and economic uncertainty slowing smartphone upgrades and opting for cheaper phones.

The slower-than-expected recovery in China, the world’s largest smartphone market, also put a burden on overall mobile phone sales.

Apple (NASDAQ:) and Transsion, which sells the Tecno, Infinix and itel brands, were the only two of the top five smartphone vendors last year, despite the overall market declining 3.2% to 1.17 billion units and marking the end of the decade. We recorded sales growth. low.

โ€œWe saw strong growth from low-end Android players such as Transsion and Xiaomi in the second half of 2023, driven by rapid growth in emerging markets, but the biggest winner is clearly Apple,โ€ said Nabila Popal, research director at IDC Worldwide Tracker. team.

According to IDC data, Samsung phone shipments decreased 13.6% last year, while iPhone shipments increased 3.7%.

Amber Liu of research firm Canalys said Samsung focused on the mid-range and high-end segments for profitability but lost share in the low-end segment.

However, Apple is facing pressure from China’s resurgent Huawei and mid- to low-end Chinese brands. The iPhone manufacturer is offering discounts of up to 5% on some domestic models to attract customers.

Microsoft (NASDAQ:) on Friday surpassed Apple to become the world’s most valuable publicly traded company, as concerns grow on Wall Street about demand for iPhones and other high-end devices.

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