Beck & Bulow Adopts Bitcoin as a Treasury Reserve Asset
Beck & Bulow, a nationally renowned meat and seafood company headquartered in Santa Fe, New Mexico, announced its decision to accept Bitcoin as an online and in-store payment method and include it in its employee 401k program. The company also committed to holding Bitcoin and the profits generated from Bitcoin in its reserves indefinitely.
From humble beginnings operating farmers markets and selling meat door to door, Beck & Bulow has grown to play a much larger role in New Mexico’s meat supply chain. The company currently serves more than 1,000 restaurants and retailers across the United States, including luxury hotels and upscale markets, and recently began exporting bison to Mexico.
The decision to adopt Bitcoin is consistent with Beck & Bulow’s philosophy of financial sovereignty and food sovereignty, the company said in a press release sent to Bitcoin Magazine. Beck & Bulow believe that “just as every piece of meat tells a story of quality and craftsmanship, every Bitcoin block confirms a step toward a more decentralized and liberated future.”
The company will also hold all Bitcoin payouts as savings and has committed to converting 20% of its assets into BTC to maintain financial reserves.
Beck & Bulow says it wants to invest in its team members’ financial future and foster a culture of empowerment and forward-thinking by expanding its use of Bitcoin to its employee 401k program.
Beck & Bulow’s adoption of Bitcoin follows a growing trend of businesses large and small following the adoption of the Bitcoin standard by companies like MicroStrategy. Bitcoin bookings are becoming increasingly popular among small and medium-sized businesses, not only because of the potential financial benefits, but also because of the marketing opportunities they offer.
Bitcoin continues to gain mainstream acceptance as more businesses embrace it as a means of payment and store of value. Beck & Bulow’s decision to adopt Bitcoin demonstrates the increasing intersection between traditional industries and Bitcoin.
