Bluwhale raises $7 million to transform digital advertising with a user-centric approach.

Traditional digital advertising models often rely on collecting and monetizing user data without their explicit consent. These practices violate users’ privacy and autonomy because they give individuals little control over how their personal information is used for targeted advertising. blue whalean AI Web3 startup based in the San Francisco Bay Area, has announced a paradigm-shifting approach that democratizes user data while giving individuals unprecedented control over their digital profiles.

This announcement was made in conjunction with the disclosure of a $7 million seed round led by renowned financial institution SBI, with participation from renowned investors including Cardano, Momentum6, Primal Capital, and others.

Bluwhale aims to leverage AI and blockchain technology to create a direct connection between companies and voluntarily selected Web3 wallet holders. With this new approach, decentralized applications (dApps) can now communicate directly with their target customers, bypassing intermediaries that have long existed. They dominate the digital advertising space.

Blue Whale Hanjin CEO said, “It is a new paradigm for a new era. For nearly two decades, online platforms have been profiling and targeting users without their consent. “Companies have spent billions of dollars on Google, Facebook, TikTok, etc. to target and mass advertise to consumers.”

“At Bluwhale, wallet owners can control their digital profile and decide whether to receive communications while reducing their outreach spending,” Jin said.

Bluwhale’s platform, currently in open beta, has already attracted 180 companies looking to leverage its AI capabilities. With over 270 million indexed wallets, Bluwhale facilitates seamless communication between Web3 enterprises and potential users. The platform operates on a marketplace-like incentive system where wallet holders are rewarded based on the value of their participation in targeted advertising and promotional activities.

Investors have expressed optimism about Bluwhale’s disruptive potential. Haseeb Qureshi, managing partner at Dragonfly, praised the company’s innovative approach, likening it to “AI-powered Salesforce for the Web3 space.” Qureshi’s thoughts were echoed by Kevin Low, Senior Vice President at SBI Ven Capital, who highlighted Bluwhale’s role in democratizing user data and revolutionizing digital engagement.

Bluwhale’s AI-powered platform not only gives users control over their digital space, but also helps businesses optimize their marketing spend by leveraging contextual data and insights derived from on-chain behavior. By giving users the ability to opt in or out of targeted advertising, Bluwhale ensures transparency and consent in digital interactions. This is a stark departure from the opaque practices that have long been prevalent in the industry.

Bluwhale envisions a future where individuals can monetize their digital presence, turning their online activity into a valuable asset. With engaging content tailored to their preferences, users can benefit from enhanced digital experiences while retaining ownership and control of their data.

Also Read: Blockchain-Ads secures $50,000 grant to transform online advertising with privacy-preserving technology