Case Study: How JCPenney Scaled its B2B Resale Program

Managing returned inventory across multiple locations is no small task. For JCPenney, fragmented processes, inconsistent recovery rates, and limited buyer competition made it difficult to maximize the value of returned merchandise.

JCPenney’s partnership with B-Stock centralizes the B2B resale process into a data-driven program, creating a more consistent and scalable approach to inventory handling.

Download the case study to find out:

• How JCPenney consolidated its resale operations across dozens of facilities
• The role of competitive buyer demand in improving recovery rates.
• Best practices for scaling your B2B resale program while maintaining operational consistency
• How data and insights help optimize performance over time
• Strategies JCPenney uses to continue to expand and strengthen its resale program

Whether you want to improve recovery, increase competition for shoppers, or build a more scalable returns strategy, this case study provides actionable insights from a retailer that has spent nearly a decade refining its approach.

Download case study