Cleo Tech’s CLEO token, a Web3-based real asset technology platform, has been listed on the cryptocurrency exchange MEXC.
Cleo Tech promotes social good through tokenization. The new platform will allow businesses, sports, schools and the arts to generate engagement and revenue by offering tokenized physical goods, such as removing plastic from the ocean or planting trees, combined with NFTs for proof of action.
The first initiative, ‘Marketing for Good’, focuses on enabling brands to reward viewers with ‘good deeds’ for engaging with the brand and content.
“The biggest problem in marketing is that at some point you have to ask someone to include their data in your pipeline,” Cleo Tech CEO Jason Sibley said on Rug Radio’s FOMO Hour. The problem, he explained, was that advertisers weren’t meeting value for money. Cleo’s proposal is to “effectively tokenize goods and allow brands to reward potential customers for their time and attention.”
In the three months since launching, Cleo Tech has already engaged brands including Google, Mastercard, HP, HSBC and Hitachi in its “Marketing for Good” initiative, as well as ESG initiatives such as carbon offsetting in the Rimba Raya Biodiversity Reserve in Eden Borneo. I sponsored it. Reforestation and ocean plastic removal in Second Life.
“We allow people to use their time to build value, but not with money in their pockets,” Sibley said. “Somewhere in the world, something good is happening.”
These good deeds are tokenized as unique digital assets on the Polygon blockchain. Users receive unique digital assets in their Cleo wallet as confirmation that the brand has delivered social goods on their behalf. “We use NFTs as certificates of completion,” Sibley explained. “So all these good things happen for brands towards their ESG goals. But individuals will receive a really nicely designed certificate in the form of an NFT.”
Sibley explained that Cleo Tech “never started out as a blockchain project,” adding, “Blockchain has solved our biggest problems: scalability and transparency.” Blockchain’s distributed ledger allows Cleo to track ESG contributions and provide users with “an immutable record of the good they have done,” he said.
Additionally, decentralized Web3 technology has enabled Cleo Tech to launch initiatives such as the impact investing DAO. 5% of the company’s profits will be invested in innovative climate projects guided by DAO participants, and an additional 5% will be used to buy back and burn Cleo tokens.
Cleo Tech has ambitious plans to reach 50 million users in the next three years and become a global platform for individuals to engage in initiatives that support social causes and environmental sustainability. Next on the roadmap is the acquisition of NFT marketplace DoinGud, along with a partnership with Mastercard and the “Sports for Good” program to address food insecurity in children.
“I honestly think this is going to be the biggest ride over the next two years,” Sibley said. “This is a really exciting place to be, and I’m excited to now join them on this journey as an entrepreneur, because I think we can do great things.”
To learn more about Cleo, visit the token’s website. Cleotech.xyz The client site is: CleotechOr follow the project. Twitter, Dissension, youtube and telegram. To celebrate the addition of penguins to the activities supported through Cleo Tech, Head over to cleo.xyz for your chance to win a Lil Pudgy NFT.
