decryption Rug Radio unveiled its new distributed publishing company DASTAN at the R HAUS event in Paris.
DASTAN, formerly known as (REDACTED), is the merger of two companies to create the world’s largest distributed publishing company. The news was revealed at DASTAN’s R HAUS event, a one-day salon sponsored by Private Jet Pajama Party (PJPP), The Outpost, MoonPay, Otherlife, Uniqly, InterCellar and Padre Azul.
Across three floors of R HAUS, guests will enjoy an NFT art gallery curated by AOTM and ArtXCode featuring screens provided by BlackDove, wine tastings by InterCellar, and a POAP scavenger hunt along with NFC-equipped merchandise created by Proof of Authenticity platform Uniqly. I enjoyed it and enjoyed it.
R HAUS’ jam-packed program of talks included a discussion on enhancing luxury consumer experiences, sponsored by PJPP, and the future of media, sponsored by MoonPay and Otherlife and moderated by MoonPay President Keith Grossman.
During the Future of Media panel, DASTAN President Farokh Sarmad explained the meaning of the new company name. “In Persian, ‘dastan’ actually means ‘story’,” he added. “What is important to Rug Radio and us? decryption We always wanted to own the narrative. “We wanted to give the narrative back to the people and the creators.”
LR: Keith Grossman, President, MoonPay, Sander Lutz, Reporter, Decrypt, Farokh, President, DASTAN, Loxley, CEO, DASTAN, Quinn Button, PhD, COO, DASTAN, Stephen Graves, Special Projects Editor, Decrypt
“If we are not having a positive impact on people and creating human stories, then we are not doing anything worthwhile,” said DASTAN CEO Loxley Fernandes.
Following the merger, decryption Rug Radio will continue to operate under its existing brand, with qualified members providing Rug Radio community-generated editorial content in collaboration with: decryptionThe editors of decryption‘s editorial staff has access to Rug’s exclusive creator platform and video casting tools. decryption Co-founder Josh Quittner described the merger as “an example of one plus one making three.”
R House. Image: Decryption
DASTAN will also build a cutting-edge advertising technology network to support it. decryption and content from Rug Radio.
Fernandes explained that on-chain data creates a powerful new channel to communicate with specific audiences. “We can give content creators the ability to better reach people interested in what they create, and advertisers the ability to invest in consumers through relevant partnerships with content creators.” he said. “A lot of noise and a waste of time.”
PJPP owner Mo Abrishamchi and Rug Radio creators Threadguy, Mika, Gigi and AshleyDCan. Image: Decryption
“With Rug Radio, we have over 17,000 unique wallets holding at least one Rug Radio token or NFT asset,” said DASTAN COO Dr Quinn Button. “with decryption, they are currently the best publisher with the largest wallets in the world. This is very powerful. Because it’s a new experience, a personalized experience based on what’s in your wallet.”
R HAUS, NFT Paris booth and wine tasting at InterCellar in partnership with DASTAN for Vibes in Paris. Image: Decryption
decryption Reporter Sander Lutz explained that the merger will allow the company’s journalists to focus on their core strengths of original stories, scoops and investigations, all authoritatively reported “with fact checks.” He added that these stories can be remixed and distributed through Rug Radio’s ecosystem of content creators. “Original, deep-dive insights authenticated and backed by real journalism will begin to percolate and disseminate through Twitter Spaces, Rug creator spaces, podcasts, and videos,” he said.
Lutz added that this is a two-way process. “I think as I get to know that community better, I start to get tips or clues from the Degen community and people on the ground who are actually in that community and that starts to have a positive impact on my reporting and keeps the whole cycle going. “It will definitely be possible in the coming months,” he said.
Uniqly contributed to NFC-equipped products and scavenger hunt activities. Image: Decryption
Following R HAUS, DASTAN descended on NFT Paris. Over two days with the producers of Rug Radio decryption During the event, reporters participated in panel discussions and MC stages, and also conducted interviews and podcasts.
Towards the end of NFT Paris, Rug Radio teamed up with NFT collection Joker Club to host an exclusive event, Vibes in Paris, at the Paris casino Punto Club.
Just steps from the Champs-Élysées, guests enjoyed casino games, wine tastings at InterCellar, and vinyl DJ sets featuring classic disco hits.
For the newly-named DASTAN, it was a fitting end to a busy week and an exciting start to a new venture.
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