Miami, Florida, December 31, 2024, Chainwire

Floki has partnered with Kings World Cup Nations, a soccer tournament aimed at combining traditional soccer and Esports.

This collaboration expands Floki’s presence on the global stage following last year’s success at the Kings League Infojobs in Spain.

Founded by Gerard Piqué, the Kings World Cup Nations features 16 national teams in a seven-a-side format that blends competitive football with digital entertainment. This competition will be held in Italy from January 1 to 12, 2025, and the final will be held at the Allianz Stadium in Turin.

The tournament features a lineup of high-profile players and celebrities including Mario Götze, Jake Paul, Iker Casillas, Ibai, Chicharito Hernández and Kun Agüero. With representatives from Europe, America and beyond, the competition is expected to attract international attention.

Floki’s presence will be present throughout the tournament through premium LED match board visibility, background banners, overlay banners, commentator mentions and exclusive sponsorship of matchday results across X and Instagram. Floki will also have exclusive VIP access to events, which will be used to drive promotions for the Floki community.

The tournament is expected to generate 600 million video views and 20 million hours of watch time across platforms such as Twitch, YouTube, X, and TikTok.

“Even though we are a global brand, Floki is about community. This event brings together communities from around the world to support their national teams in a format that resonates with the cryptocurrency audience,” a Floki spokesperson said.

“Floki’s partnership with Kings World Cup Nations reflects both our commitment to innovation and growth. As a fast-moving and forward-thinking company, we are delighted to have the opportunity to collaborate with them and look forward to a successful partnership with them,” said Oriol Granell, Chief Commercial Officer at Kings League.

About Floki

Floki is a cryptocurrency and utility token for people in the Floki ecosystem. With a focus on utility, community, philanthropy, and strategic marketing, Floki is striving to become the world’s most recognized and used cryptocurrency. With over 490,000 holders worldwide, Floki has already built a strong brand presence. Users can learn more at floki.com.

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