From the NFT project to the multidimensional Web3 Ecosystem IP

Bitmart Research, Research Arm Bitmart exchangeWe have published a detailed report PenguinEmphasize the amazing transition from the NFT Avatar project to multidimensional WEB3 ecosystem brand. As a major player such as Coinbase, Vaneck and OpenSea, the Token $ Pengu of the project, which embraces Pudgy Penguins Avatar throughout social media, has soared more than 200% last month, increasing institutions and retail interests. As the actual toy sales surpassed the $ 10 million, a thriving game division and their own ZK -based Layer 2 network green, Pug Penguin is an ecosystem that integrates culture, consumer products and blockchain infrastructure, which is a major example of IP -centered expansion that connects to blockchain infrastructure.

I. PUDGY PENGUINS causes a Twitter profile picture trend

Recently, PUDGY Penguins ignited profile photos trends throughout the encryption community with major industry players such as Coinbase, Binance.us, OpenSea, Vaneck, OKX and Bitmart. Among them, the approval of Vaneck, a traditional financial giant, is especially important. The asset management company, which has a 70 -year history, has changed its Twitter avatar into a magnificent penguin since early 2024, but also brought a physical hog toy to ring NASDAQ BELL on June 23 this year, bringing the web 3 IP to mainstream finance. As recent interest surge, the price performance of the magnificent penguin assets has increased significantly. As of July 17, the ecosystem Token $ Pengu surged more than 216% last month, and its market cap surpassed $ 2.8 billion. Meanwhile, the Pudgy Penguins NFT trading volume reached $ 1,3726 million, an increase of 111% compared to the previous month.

II. Pug Penguin’s ecosystem scenery

Since the NFT Bear Market began in 2022, PUDGY Penguins has not been overwhelmed by negative market sentiment. Instead, we used a unique and lovely penguin image to actively pursue IP license and commercial implementation, and present stories centered on brand construction and cultural operation. Today PUDGY PENGUINS has grown into a core brand of various ecosystems. This ecosystem also has a wide range of applications, including Ethereum Layer 2 Network Abstract based on ZK Architecture, as well as games, memes, NFT lottery platforms, physical toys and consumers.

According to the official data as of July, PUDGY PENGUINS sales exceeded $ 10 million, the game division reached 60,000 users, and Abstract accumulated about 2.5 million active users. This figure indicates that PUDGY PENGUINS is transformed into actual Web3 Super IP with user scale effects, product commercialization functions and warm chain infrastructure strength.

1. Physical ecosystem

In terms of physical product, Pudgy Penguins’ Pudgy Toys Line is an example of the most successful commercial implementation. Since its first launch in May 2023, PUDGY TOYS has quickly climbed Amazon’s best -selling list, and sales exceeded $ 10 million and later successfully entered more than 10,000 Wal -Mart stores across the United States. NFT holders can receive passive income from product sales by combining a variety of flush toys, dolls and Igloos with a profit sharing mechanism that connects PUDGY NFT with real products. This model offers a valuable reference point for commercialization in the entire NFT industry.

2. Game division

The game division is also the main focusing area of the magnificent penguins. In May of this year, the 1V1 turn -based combat game PENGU Clash started at Ton Ecosystem and attracted more than 60,000 players in the first week. In addition, the upcoming multi-player Survival Mini-Gudgy Party, which is scheduled to be released in the summer of 2025, has already attracted considerable community attention as its official Twitter account has already been close to 100,000 followers. PUDGY PENGUINS continues to start the lightweight game experience that matches the user’s social habits and entertainment preferences, steadily expanding the range of IP and effectively attracting more users to the ecosystem.

3. Abstract ecosystem

Abstract

Abstract is an Ethereum Layer 2 network based on ZK-Rollup technology, jointly released by Igloo Inc. and Cube Labs, parent company of Pudgy Penguins. Adopt wallet solutions that do not require Nimonic phrases and follow user -centered design philosophy. This aims to lower the barriers to entry and expand the adoption of consumer -level applications. As of July 18, Abstract’s network tvL has reached $ 42.6 million (533% increase from the beginning of the year), and active users are between 50 and 200K. This network has a variety of ecosystems that contain games and NFT applications related to Pudgy Penguins. Some of the most popular projects in the ecosystem are:

• SavingsABSTER is green official meme mascot. As of July 17, Absher’s market cap rose to $ 37.6 million, the highest value memes tokens in the Pudgy Penguins ecosystem.

• Poly: Polly is the official token of the lottery project. The user can buy Polly tokens and participate in the lottery event on the platform. One ticket cost is a $ 1 or 50 polypoints, and the prize money consists of popular NFTs such as GOBLINTOWN and MOONBIRDS.

III. Development potential

In the short term, there are three main developments in the Pudgy Penguins ecosystem. First, in March of this year, Crypto Asset Management Firm Canary Capital officially submitted an application to the SEC to launch SPOT ETF products based on $ PENGU. If approved, this ETF has become the world’s first world’s first use of the basic assets of the NFT project. This not only indicates milestones in the integration of Web3 and traditional finance, but also brings unprecedented institutional recognition to $ Pengu. Achieving asset fixing and compliance circulation in traditional financial systems greatly improves the liquidity of PUDGY PENGUINS, and the likelihood of investing in evaluation foundations and institutions.

Infrastructure development is also accelerating around green. Luca Netz, CEO of Pudgy Penguins, publicly mentioned that abstracts are expected to start TGE by the end of this year during the live stream. When the core infrastructure that supports Pudgy Penguins’ game, NFT interaction and social applications establish a token mechanism of Abstract, it will provide strong incentives and cooperative expectations for ecosystems, leading more interests and activities in basic projects such as Pengu, Absher and PollyPrize. Will.

Finally, the multiplayer survival mini -game fuzzy party will be released this summer and has already attracted considerable local communities. As the official release approaches, the MEME character (like Absher) in the ecosystem is likely to be integrated into the game through content and gameplay cooperation, strengthening brand stickiness and increasing ecosystem participation.

Pudgy Penguins is now far beyond the range of traditional NFT projects. Developed as a complex Web3 brand that includes IP, physical products, games and infrastructure. Starting with PFP IP, it has been extended to a meme token with offline consumer goods, casual social games, ZK LAYER2 infrastructure and lottery platform. This multi -dimensional ecosystem is a major reason for PUDGY Penguins to maintain the market vitality despite the wider NFT market downturn.

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