Microsoft is one of the biggest proponents of generative artificial intelligence (AI), investing billions of dollars in OpenAI and pushing AI tools for Xbox developers. But now the tech giant has drawn the ire of angry gamers by using AI-created artwork to promote indie games.
According to a report from a gaming publication: my cityThe indie gaming-focused ID@Xbox division posted a winter-themed piece on Twitter (aka I asked. ”
However, many respondents chose to comment on issues with artwork matching tell-tale signs of generative AI output, including disfigured faces and strangely out-of-place mannerisms. The tweet was immediately deleted, but criticism persisted.
“Nothing says ‘we don’t care about indie developers’ more than using AI.” one user responded.. “If you can’t hire an artist to do your commercials, I doubt you’ll go with an independent developer.”
“My favorite indie game was the leeches that paid real artists instead of pushing horrible AI.” someone else answered.
Microsoft has not commented publicly on the backlash or the tweet’s deletion. decryption We reached out to Microsoft for comment but did not immediately hear back.
Many famous video game studios Now with generative AI tools, We support game development including Ubisoft, Blizzard, and NCSoft. Meanwhile, platforms like Xbox and Roblox have released AI tools for creators to leverage. However, the move drew considerable criticism from gamers. Complaints about NFTs and cryptocurrency tokens.
Last November, Microsoft Announcement of partnership with Inworld AI—Portfolio company of M12 Ventures —Integrates AI tools for Xbox developers. Immediately the company faced significant backlash from developers. “It’s rude and dangerous.” To the Creator of Man (among other comments).
But Microsoft isn’t the only gaming company to face backlash for its use of generative AI tools. Developers behind the game final and firmament While Wizards of the Coast is one of those criticized for its AI-generated elements in 2023. Ban on use of AI by affiliated artists For Magic: The Gathering and Dungeons and Dragons projects.
In one recent example, League of Legends creator Riot Games faced a social media storm for allegedly using AI tools in a game trailer that included mispronounced character names. However, the company explained this. simply human error—AI is not used.
