Kraken sponsors Atletico Madrid

We are pleased to announce that we are the Official Cryptocurrency and Web3 Sponsor of Atlético de Madrid, one of Spain’s most iconic football clubs. From the 2024 season onwards, we will also be the Official Sleeve Sponsor of all Atlético de Madrid Men’s and Women’s Football Shirts.

The goal of this collaboration is to unite the world of sports and Web3 to open up new opportunities for both Spanish football fans and cryptocurrency customers. Both companies aim to leverage their respective strengths to drive innovation and fan engagement worldwide.

“Kraken and Atlético de Madrid believe that cryptocurrencies and football have the potential to transform lives,” said Mayur Gupta, Kraken’s Chief Marketing Officer.

“We are proud to partner with such a renowned football club that knows that success requires a meticulous and disciplined approach to business. At Kraken, we have spent nearly 13 years building one of the most trusted cryptocurrency platforms and look forward to working with Atlético de Madrid to help more people see the true potential and value of cryptocurrencies.”

Óscar Mayo, Atlético de Madrid’s Chief Business and Operations Officer, emphasizes the common values ​​shared by both companies: “At Atlético de Madrid, we are committed to innovation and technology and Kraken is the ideal partner to help us achieve these goals. “We are confident that this partnership will enable fans to enjoy a digital experience that goes beyond matchdays at the stadium.”

As one of the first and most trusted cryptocurrency platforms, Kraken is committed to promoting awareness, education and understanding of cryptocurrencies worldwide. Similar to the fan and customer experience already provided by Williams Racing Formula 1, Atlético de Madrid’s global fan base will enjoy engaging initiatives such as the Web3 Project, live activities and community outreach programs.