Live events are key to Web3 music loyalty

The music industry has long been a fertile ground for innovation, implementing new technologies that transform not only how music is made, but how listeners engage with it.

In recent years, the industry’s legacy of innovation has continued, but it has also been a proving ground for Web3 technology. From blockchain-based royalties to non-fungible tokens (NFTs), startups have been working to redefine how fans connect with their favorite artists and how artists maximize their platforms.

This is not a fading metaphor either. Web3 tools being integrated into the music creation and sharing process remain a bright future for many emerging artists.

But as the digital ecosystem evolves, one timeless truth remains: the magic of live music.

According to Dave Stewart, musician and co-founder of SongBits, known for his role in the duo The Eurythmics, live events can be a key element in bridging the gap between Web3 innovation and meaningful fan engagement.

Live events for the Web3 music platform

For Web3 music platforms like SongBits, live events are not just an add-on, but a critical component of their growth strategy.

“At SongBits, we don’t see ourselves as just a digital platform. The technologies we use are merely tools and means to an end. What really matters is the music, the artists who make the music, and the fans who connect with the music,” Stewart told Cointelegraph.

SongBits will be holding its first Christmas charity event in London with charity Big Issue to support the organization’s work to end poverty and homelessness in the UK. This event will feature performances by artists who release music through the platform.

Stewart explained that offline events like these provide essential authenticity to what platforms like SongBits are building in the digital space.

“If you are truly committed to innovating and elevating the creative arts, you cannot exist solely online. Showing up in the real world is essential to building genuine connections and cultivating a deeper appreciation for music.”

Stewart also emphasized the unique role of live events in putting artists at the forefront, saying, “Live events are not just a growth strategy, they are an opportunity to put artists front and center where they belong.”

Web3, Charity, Community

SongBits also explored how Web3 can contribute to meaningful causes. According to Stewart, 100% of all sales and donations go to charity.

“Web3 allows us to ensure full transparency about how these funds are handled, giving our fans and donors peace of mind that their support is making a real difference.”

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In addition to transaction transparency, SongBits, built using Web3 tools, enables unique forms of fan engagement, such as purchasing fractional ownership of music by donating proceeds to charity.

“By contributing, they become part of a shared story. Not only are they helping a great cause, but they are deepening their connection to the music they love,” Stewart said.

The future of the hybrid music industry

Stewart is a multiple Grammy Award winner and Rock and Roll Hall of Fame artist and producer who has been active in the mainstream music industry for decades. He is one of many major artists who see potential in the Web3 music crossover space.

Stewart is optimistic about Web3’s future role in music. “Whether it’s the shift from vinyl to streaming or the rise of social media as a tool for artist discovery, the industry has always evolved with technology,” he added.

“Web3 represents the next frontier, providing solutions to long-standing challenges such as transparency, fair compensation, and deeper fan engagement.”

Rather than replacing traditional models, Stewart envisions a hybrid future where Web3 and existing music industry practices coexist.

“The future of music will be a hybrid of tradition and innovation, with the Web3 platform forming an important part of the ecosystem. “The key is to build tools and systems that complement existing industries while providing unique opportunities for artists and fans,” he added.

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