Propy Launches Web3 Domain to Redefine Real Estate Transactions

Key Points

• Propy has launched the .propy web3 domain in partnership with Unstoppable Domains to simplify and secure real estate transactions using blockchain technology.
• This new domain allows users to have their own digital identity, eliminating middlemen and streamlining the buying and selling process.
• The .propy domain provides a decentralized identifier, enabling censorship-resistant websites and simplified cryptocurrency transactions.
• It provides real estate professionals, investors and homeowners with a powerful platform to manage real estate transactions safely and efficiently.

Propy, an AI and blockchain-based real estate platform, has launched the ‘.propy’ web3 domain in partnership with Unstoppable Domains. The launch aims to simplify transactions and increase security by eliminating middlemen in the real estate sector.

Propy’s new Web3 domain aims to provide real estate professionals, buyers and sellers with a secure, user-owned digital identity. This is in line with Propy’s vision of “self-driving real estate transactions”, which seeks to break down the barriers to property ownership through cutting-edge technology.

This domain seeks to transform the way real estate is bought and sold using blockchain, facilitate seamless cryptocurrency transactions, and enhance the role of blockchain in real estate.

Since its inception, Propy has brokered over $4 billion in real estate transactions, serving thousands of brokers and homebuyers across the U.S. Earlier this month, prominent U.S. entrepreneur Grant Cardone listed his $42 million private property in Golden Beach, Florida, on Propy.

The introduction of .propy is expected to further integrate blockchain solutions into traditional real estate, improving efficiency and security in the industry.

Blockchain-based and user-owned, Web3 domains offer significant advantages over traditional domains. They provide decentralized identifiers that support censorship-resistant websites and streamlined cryptocurrency transactions. Unlike traditional domains that are leased from centralized entities, Web3 domains allow real estate professionals, investors, and homeowners to leverage the power of blockchain in their transactions.

“This is a step towards a future where real estate transactions are as easy as sending an email. Blockchain will allow owners to store their property data and make transactions without intermediaries. The .propy domain is a major step in this direction, streamlining the entire process and opening up possibilities that previous generations could not even imagine,” said Natalia Karayaneva, CEO of Propy.

“It’s exciting to be working with Propy to lead the next evolution of the real estate domain. At Unstoppable, we prioritize partnering with companies that provide solutions that help onboard the masses to Web3,” said Sandy Carter, COO of Unstoppable Domains. “We’re excited to unlock the value of Web3 real estate by offering .propy as a digital identifier and enabling more streamlined interactions and branding.”

In addition to this launch, Propy joins over 10 new web3 companies, including leading cryptocurrency finance firm Blockchain.com, as Unstoppable Domains partners to develop strategies and submit applications for the Internet Corporation for Assigned Names and Numbers’ (ICANN) generic top-level domain (gTLD) application round in 2026.

The goal of this initiative is to create Web2-Web3 domain “twins” that will allow users, brands, and companies to maximize the benefits of both traditional and Web3 domains.

The launch of the .propy TLD opens the door to other industry-specific Web3 domains, providing an avenue for users, brands, and companies to take full advantage of blockchain technology in the traditional real estate space.

Also Read: Unstoppable Launches Marketplace for Tokenized “.com” and Web3 Domains