Slim Shady has become the new spokesperson for Crypto.com.
Key Takeaways
- Eminem replaces Matt Damon as the new voice of Crypto.com to unveil a new advertising campaign.
- The campaign introduces the cryptocurrency concept through a boxing montage and revives the well-known slogan “Luck favors the brave”, previously promoted by Damon.
- The ad will debut during an NBA Lakers playoff game and will also be featured at other major sporting events.
American rapper Marshall Mathers Eminem has become the new voice of Crypto.com’s latest advertising campaign.
On April 26, Eminem released an advertising campaign on social media. A boxing training montage featuring code terms like “proof of work” and the phrase “luck favors the brave.”
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Your ad will be displayed. It will debut at an NBA Lakers playoff game at Crypto.com Arena and will be featured at other high-profile sporting events. Including the Formula 1 Miami Grand Prix and upcoming UFC events.
Through this plan, Eminem He inherited the steering wheel from actor Matt Damon. He participated in Crypto.com’s previous advertising campaign in 2021. The slogan “Fortune Favors the Brave” used by Damon became famous and was even humorously featured in an episode of South Park. Damon later revealed that he took part with the aim of supporting a water charity.
Reactions to Eminem’s ad varied. Some fans are critical, while others react with humor. – One user changed the lyrics of Eminem’s song “The Real Slim Shady” to fit the context of cryptocurrency.
You guys act like you’ve never seen a rug pull before, and your chin covers the entire floor. As if SBF had just burst through the door.
Eminem He previously showed interest in the digital asset by purchasing the Bored Ape Yacht Club NFT. It is expected to be $462,000 in 2021.
The campaign highlights both Eminem’s personal involvement in cryptocurrency and the broader trend of celebrity involvement in cryptocurrency promotion.
With a master’s degree in Economics, Politics, and Culture in East Asia, Aaron wrote a scientific thesis analyzing the differences between Western capitalism and collective capitalism after World War II.
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