Snoop Dogg partners with shoe brand Skechers to launch NFT-branded sneakers

adminMay 8, 2024

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American rapper, media personality, and cryptocurrency investor Snoop Dogg has partnered with popular footwear brand Skechers to launch non-fungible token branded sneakers. The new sneaker collection features images from Snoop Dogg’s Bored Ape Yacht Club NFT collection.

Snoop & Skechers Launch Bored Ape Brand Shoes

In a May 7 blog post, Forj CEO Harry Liu confirmed that Snoop Dogg had partnered with Skechers to launch NFT-branded sneakers. Forj is a blockchain company that aims to accelerate the growth of the Web3 IP ecosystem, building on renowned companies such as the Animoca brand and Apechain.

(Snoop Dogg’s BAYC IP x Skechers 👟)
Snoop Dogg partners with Skechers to bring BAYC IP to 563 stores in the United States. Dr. Bombay joined Skechers following its ice cream expansion.@Skechersusa @DrBombaySE @Snoop Dogg @BoredApeYC pic.twitter.com/mrMRqjQirO
— Harry Liu @Forj (@harry_forj) May 7, 2024

Snoop Dogg is a famous American music artist, media personality, and actor. His early fame came from Dr. It dates back to 1992, after a guest appearance on Dr. Dre’s debut solo single, “Deep Cover.” In the short history of NFTs, Snoop Dogg is one of the early adopters of cryptocurrency and NFTs.

Snoop Dogg is one of the most popular music artists in the cryptocurrency and NFT industry. In August 2022, Snoop Dogg and his musical counterpart Eminem teamed up for a standout ‘Metaverse-inspired’ performance at the MTV VMAs 2022.

The first Metaverse appearance was organized exclusively through a partnership with Yuga Labs, an NFT and cryptocurrency company best known for its Bored Apes Yacht Club project. Inspired by the world of the Otherside metaverse. Snoop Dogg has since been involved in numerous cryptocurrency and non-fungible token projects.

Other Snoop Dogg’s NFT Brand Projects

Since purchasing the Bored Ape Yacht Club, Snoop Dogg has used his NFT collection for a variety of merchandise. In June 2022, Snoop Dogg partnered with Food Fighters Universe, one of the world’s first NFT restaurant groups, to create the Bored Ape NFT and Dr. Dr., an immersive retail dessert experience based on Bombay characters. We launched Bombay’s Sweet Exploration.

Meanwhile, Snoop Dogg and Skechers’ Bored Ape Yacht Club brand shoes can be purchased at 563 retailers in the United States. Additionally, Snoop Dogg and Skechers NFT branded shoes will also be available for purchase on Skechers’ online marketplace for all customers worldwide.

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