Stake F1 Team Unveiled as Formula One’s Freshest New Brand

HINWILL, 1 January 2024 – A fresh new brand will be taking to the grid as the Stake F1 team debuts at the start of the 2024 season. Stake, the world’s leading betting, entertainment and lifestyle brand, will become the team’s exclusive title partner for the 2024 and 2025 seasons, taking over exclusive naming rights for the team and establishing its first brand presence in Formula One. . The unprecedented move is a continuation of the successful partnership established in 2023 and marks a new beginning for the F1 team, which will compete under this new identity in 2024 and 2025. The fan-centric focus of the partnership will be complemented by the acquisition of Stake. The team’s social media will be @stakef1team, reflecting the team’s new branding.

Stakes F1 Team will mark the beginning of a completely new, dynamic and exciting era, moving away from traditional concepts of sports and entertainment sponsorship. It aims to redefine marketing activation in exciting ways while staying true to tradition and challenging the status quo. In this innovative approach, excitement is the new currency that promises to be one of the most attractive teams on the grid. pile

Sauber Motorsport AG

F1 Team was created with the goal of keeping fans front and center by providing a new perspective on the intersection of sports and entertainment.

Founded in 2017 by a group of technology and betting industry entrepreneurs, Stake has since established itself as a leading presence in the world of sports and entertainment. Stake’s increased involvement in the world of Formula One further strengthens the brand’s diverse roster of partners, which includes Canadian superstar Drake, Everton Football Club, the UFC and more. And many more.

In 2023, the brand’s launch year in the Formula One ecosystem, Stake has already made a name for itself through a series of unique activations focused on cross-collaboration with other existing brand partnerships. After successfully reaching a wide demographic well beyond the traditional Formula One fan base in its debut year, Stake is planning a series of high-profile experiences to take place during the 2024 F1 calendar, starting with the launch of the eagerly awaited new C44. , february.

“Last season marked the beginning of Stake’s Formula One journey and Brand’s new role leading the Stake F1 Team represents a natural and exciting next step on this path. Stake has not only successfully leveraged Formula One’s growing fan base to strengthen its own community; Not only that, it introduced a whole new audience to the sport, which not only benefited our team but everyone else in F1. We had the opportunity to take part in some amazing activities with some of Stake’s ambassadors, including Argentine soccer legend Sergio Aguero and Indo-Canadian rapper Karan Aujla. 2024 will be a new page and an opportunity to do more, do better and reach further. We are looking forward to an even more exciting schedule of events this new season.”

Well done Alessandro Alunniteam representative

“We are thrilled to have the opportunity to give our Formula One team a thrilling new identity as we begin the F1 season under the bold team name of Stake F1 Team. With a deep passion for speed, innovation and pushing boundaries, we are now ideally positioned to take our team to unprecedented heights in 2024 and beyond. The coming year will be a thrilling ride with amazing activities planned that will redefine fun on and off the track. So relax and stay tuned as Stake F1 Team accelerates towards an exciting future!”

Edward CravenStake Co-Founder

“Last season was a testament to the marketing and media value that Stake brings to F1 teams, especially in a digital environment. The first phase of this partnership was successful in increasing global brand awareness among all stakeholders. At Stake, we’re ready to take your team’s reach, fan base, and visibility to unprecedented levels. Our strategy will focus on delivering unforgettable experiences that highlight our unwavering commitment and commitment to innovation, entertainment and global connectivity.”

Achil SarinStake Chief Marketing Officer

Fans are encouraged to follow Stake F1 Team at https://www.instagram.com/stakef1team/ for the latest updates and https://kick.com/stakef1team for exclusive behind-the-scenes content.

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