Super Bowl LVIII Chooses Entertainment Over Cryptocurrency Advertising
Key Takeaways
- Super Bowl LVIII will not include advertising from cryptocurrency exchanges.
- This year’s Super Bowl commercials will move away from financial technology topics and focus on fun, humor, and entertainment.
- Famous brands such as BMW, Budweiser, and Oreo have also been confirmed to present advertisements.
Viewers watching the clash between the Kansas City Chiefs and San Francisco 49ers during Super Bowl LVIII on February 11 will notice the following: Big changes in advertising content.
Celebration event again this year Ads from cryptocurrency exchanges will not be displayed.It’s a departure from recent trends.
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As CNN reported on February 2nd, the upcoming Super Bowl commercials are as follows: Occurs primarily in sectors other than financial technology.
Paul Hardart, clinical professor of marketing at New York University’s Stern School of Business, said the focus of this year’s Super Bowl advertising is: Aiming for “fun, humor, and entertainment.” This change comes after previous Super Bowls saw the notable presence of artificial intelligence and cryptocurrency companies.
For example, the 2022 Super Bowl saw significant participation from cryptocurrency companies such as FTX, eToro, Crypto.com, and Coinbase.
Even events A memorable commercial was featured with comedian Larry David.He later humorously commented on FTX’s downfall and his own involvement in the resulting legal battle.
However, in the aftermath of several cryptocurrency companies filing for bankruptcy and the market downturn, The 2023 Super Bowl LVII featured zero digital asset advertising..
The 2024 advertising spot lineup includes famous brands such as BMW, Budweiser, State Farm, Oreo, DoorDash, and Hellmann’s Mayonnaise, with a 30-second ad costing up to $7 million.
Historically, cryptocurrency advertising has had a memorable impact, with ads featuring sports figures such as Crypto.com’s “Fortune Favors the Brave” commercial starring Matt Damon and FTX’s Shaq and Naomi Osaka. But Super Bowl LVIII will take a different route, focusing on entertainment value rather than financial technology promotion.
Gile is a market sentiment analyst who understands which public events create which emotions. Her experience investigating Web3 news and public market messaging, including cryptocurrency news reporting, PR, and social network streams, will be invaluable to her role leading the cryptocurrency news editorial team.
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