An AI ghost is haunting Las Vegas this week. At the annual Consumer Electronics Show (CES), artificial intelligence attracted the most attention. But a display featuring the iconic Nintendo character Mario, brought to life by digital avatar developer Proto, left attendees speculating whether the gaming giant had anything to do with its strange, AI-based incarnation.
first person to report IGNMario’s ghost was seen at the CES event last Wednesday. Mario AI appeared on a display known as the Epic by Proto, a device that aims to create life-like reproductions of people and virtual characters.
“So Mario was at CES,” Twitter user Greggory tweeted in the now-viral clip. “But uh… “Who approved this abomination?”
Launched in 2019, Los Angeles-based Proto provides a holographic communications platform that uses smart cameras to create lifelike digital avatars for telemedicine, entertainment, shopping and fitness using full-size and tabletop holographic devices. do.
Proto didn’t answer. decryptionNintendo’s request for comment was echoed by Nintendo. But according to IGNProto acknowledged that the Mario AI hologram was not created with Nintendo’s permission.
“The AI hologram animation briefly seen today is an unfinished proof of concept tested by our client to demonstrate technical capabilities and innovation,” Proto said. IGN From the statement. “There is no intention to release it commercially. AARP and Nintendo did not participate in today’s unintentional screening. “The fact that so many gamers around the world are paying attention shows that they are the best fans in the world and we salute them.”
LOL Proto just confirmed to us that Nintendo was not involved in today’s “unintentional” showing of AI Mario. LOL https://t.co/JnLnr8yLyx
— Rebecca Valentine (@duckvalentine) January 11, 2024
On the surface, AI Mario captured the visual likeness of the iconic character, minus the frenetic movements, but the voice was what made the display go viral. While Mario typically has a high-pitched, excitable voice, Proto’s version’s voice was deep, monotonous, and oddly formal. It was definitely an un-Mario-like atmosphere.
Benjamin Vogt, Blizzard Entertainment community manager, said of the video, “The Nintendo nuclear lawsuit in the United States will be resolved within three years… “he tweeted. Others described it as “awful” or “awful,” reflecting general feelings about the apparently informal performance.
AARP, an organization dedicated to providing benefits to retired people, partnered with Proto for the CES exhibit. The activation, part of AARP’s Agetech Collaboration event at the conference, featured an AI-generated William Shatner.
In a strange viral video, Greggory was instructed by AI Mario to shop at Target for all his gaming needs. Since the AARP Agetech display was co-sponsored by the retail giant, it makes sense to point it to Target instead of its competitors.
In December, Target partnered with the “Jimmy Kimmel Live” late-night show to create a commercial. Kimmel also revealed that he uses Proto’s technology. people Magazine’s 2023 ‘Sexiest Man Alive’.
The use of copyrighted material to train AI models is an important part of the ongoing debate over artificial intelligence regulation. Last November, Ed Newton-Rex, the former vice president of AI developer Stability AI, resigned from the company over its stance on “fair use.”
In December new york times It sued ChatGPT creator OpenAI for copyright infringement. that much times OpenAI claimed it “used the content without payment to create a replacement product.” times “It steals your audience.” OpenAI New York Times’ It is claimed that the outlet manipulated ChatGPT into spitting out long articles.
Editor: Andrew Hayward
