Swiss cryptocurrency bank SEBA rebrands to AMINA Bank

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Swiss cryptocurrency bank SEBA has rebranded to AMINA Bank AG, marking an important milestone in its journey as a pioneering institution in the cryptocurrency banking sector. These changes reflect our commitment to shape the future of finance by integrating traditional, digital, and cryptocurrency finance. Existing customers will not experience any disruption, and the bank plans to expand its global presence through hubs in Chuuk, Abu Dhabi and Hong Kong.

Swiss cryptocurrency bank SEBA rebrands to AMINA Bank

SEBA Bank, a renowned Swiss financial institution, undergoes an innovative rebrand to become AMINA Bank AG. This strategic change represents a pivotal moment for an institution that has been at the forefront of cryptocurrency banking since its inception.

In 2019, SEBA Bank made history as one of the first institutions to be regulated by the Swiss Financial Market Supervisory Authority (FINMA) to offer cryptocurrency banking services. With its new identity, AMINA Bank aims to build on its legacy while reinforcing its commitment to leading the rapidly evolving cryptocurrency and traditional banking landscape.

The choice of the name ‘AMINA’ carries symbolism derived from the term ‘transAMINation’, meaning the transfer of one compound to another. It embodies AMINA Bank’s vision of continuous change and innovation, combining various elements of traditional, digital and cryptocurrency banking to realize untapped potential for customers. Essentially, it represents the transformation of customers’ financial future in an ever-evolving world.

Franz Bergmueller, CEO of AMINA Bank, said: “As we bid farewell to the SEBA name, we are incredibly proud of the milestones achieved under our previous brand. Our new identity marks a new era of growth and strategy for the company. “We are a pioneer in cryptocurrency banking, shaping the future of finance through our customer-centric approach and commitment to the highest regulatory standards.”

Acknowledging the support he has received from investors and employees, Bergmueller said, “We would like to thank our dedicated investors who have played a critical role in our growth journey. Our employees across the region have demonstrated an unwavering commitment to our customers. Looking ahead to 2024, we are ready to accelerate the growth of our strategic hubs in Switzerland, Hong Kong and Abu Dhabi and continue our global expansion to build on our past successes.”

One of the key aspects of this rebrand is the warranty provided to existing customers. Current customers of AMINA Bank, formerly with SEBA Bank, will experience confusion beyond the name change. All operations and services will continue smoothly, ensuring business as usual for all stakeholders.

In addition, the Abu Dhabi branch and Hong Kong and Singapore subsidiaries are also planning to apply for a name change to match the Chuuk headquarters. This move signals a unified front for AMINA Bank and strengthens its global presence and commitment to its mission to drive financial innovation.

AMINA Bank AG appears poised to continue its pioneering journey in the cryptocurrency banking sector by breaking away from the legacy of SEBA Bank and combining traditional financial expertise with the dynamism of the digital and cryptocurrency space to create new opportunities for its customers. . The rebrand highlights the institution’s determination to lead the future of finance and create a notable name in the cryptocurrency and banking industries.

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