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Tether expands entry into Eastern European market with new investment in CityPay.io

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May 8, 2024 Tether Operations Limited, a leader in the digital asset sector, has strengthened its operating presence in Eastern Europe through an enhanced investment in CityPay.io, a prominent payment processor active in more than 2000 locations in Georgia. This financial commitment follows prior investments made in 2023, making Tether the first stablecoin company to fund a Georgian payment solutions company.

CityPay.io’s expansion plans and Tether’s strategic investment

CityPay.io is known for providing a fluid payment process for both consumers and businesses, allowing them to use cryptocurrency for transactions at a variety of venues, including Radisson Hotels. The company has ambitious plans, aiming to launch an innovative e-wallet and card service that is expected to attract more than 400,000 users over the next two years. Additionally, CityPay.io plans to deploy over 500,000 new cryptocurrency payment points in targeted expansion locations.

Our initial collaboration with CityPay.io has resulted in encouraging developments in the widespread use of cryptocurrencies in Georgia. With this new investment, our goal is to strengthen this performance and further enhance the integration of innovative technologies that are revolutionizing existing payment frameworks. We are excited to continue our partnership with CityPay.io as we work to develop a more equitable, interconnected and accessible global financial ecosystem.

Tether’s additional funding will significantly aid CityPay.io’s strategic growth across Eastern Europe. This expansion focuses on countries recognized as dynamic and expanding markets for payment technology and cryptocurrency adoption, including Georgia, Armenia, Azerbaijan, Kazakhstan, and Uzbekistan.

Paolo Ardoino, CEO of Tether, emphasized the importance of the investment and the goal to improve performance and further integrate innovative technologies into the payments framework. He expressed excitement about continuing his partnership with CityPay.io to develop a more equitable, interconnected and accessible global financial ecosystem.

This announcement highlights another important move by Tether in its ongoing efforts to promote cryptocurrency acceptance and education initiatives globally, especially in emerging markets such as Georgia and Uzbekistan. These efforts represent Tether’s ongoing commitment to fostering a community that aligns with its vision of a globally integrated and inclusive financial environment.

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