Unstoppable Domains joins GlobalBlock to prevent fraud related to Web3 domains

Unstoppable Domains has been integrated into the Brand Safety Alliance (BSA)’s latest initiative, the GlobalBlock domain name blocking service. This collaboration marks an important step forward in the fight against online brand impersonation and fraud, extending protections to the fast-growing area of ​​Web3 technology.

Historically, domain blocking frameworks have been an essential tool for brand owners to prevent unauthorized use of their names on the Internet and prevent potential fraud and copyright infringement. The emergence of Web3, a new phase of the Internet featuring decentralized platforms and blockchain technology, has further strengthened the need for brand protection.

The Brand Safety Alliance, an organization formed to pioneer cutting-edge solutions for digital brand safety, has launched GlobalBlock to address these growing concerns.

By integrating Unstoppable Domains’ suite of 20 web extensions, including notable extensions such as .nft, .crypto, and .blockchain, GlobalBlock significantly expands its coverage, providing an unprecedented level of protection in Web3 domains.

Specifically, this partnership will enable brand owners to prevent unauthorized registration of domain names across the broader Web3 extension and protect against brand impersonation, copyright infringement and IP hijacking.

Tony Kirsch, Commercial Director at Brand Safety Alliance, said: “Integrating Unstoppable Domains into GlobalBlock services not only elevates our protections to the next frontier of digital technology, but also provides brand owners with a comprehensive solution to protect their online presence. ”

GlobalBlock’s services are especially relevant in today’s digital environment, where the proliferation of domain extensions makes it easier for malicious actors to exploit brand identities.

With this initiative, brand owners now have the tools to protect their trademarks and intellectual property by proactively blocking domain registrations that could be used for malicious purposes.

Sandy Carter, COO and Head of Business Development at Unstoppable Domains, emphasized the importance of these developments for the Web3 community. “Becoming part of GlobalBlock not only marks a new chapter in brand protection, but also empowers brand owners to protect their digital identities on the web. “It is a decentralized web without fear of identity theft.”

This partnership between Unstoppable Domains and the Brand Safety Alliance through GlobalBlock represents a forward-thinking approach to digital brand safety and ensures businesses can confidently navigate the Web3 space. As the Internet continues to evolve, these plans are critical to protecting your brand’s integrity and credibility online.

Read: Unstoppable Domains creates a strategy for integrating Web3 domains into the existing Internet.