Watch: MicroStrategy Hosts Bitcoin for Enterprise Conference

MicroStrategy, a leading enterprise business intelligence company that has emerged as a pioneering Bitcoin advocate among public companies, is hosting the Bitcoin for Enterprise Conference starting today. The event will be held in Las Vegas, Nevada from May 1 to May 2, 2024 and will feature industry leaders discussing how businesses can adopt Bitcoin as a financial asset.

Since MicroStrategy first purchased BTC in 2020, it has purchased more than 1% of the total Bitcoin supply. The company recently added 122 bitcoins in April and now holds a staggering 214,400 BTC, worth billions of dollars. MicroStrategy’s Bitcoin strategy has multiplied MicroStrategy’s enterprise value and paved the way for enterprise Bitcoin adoption.

Accordingly, the company is hosting educational Bitcoin conferences for other major companies. Streamed live on Bitcoin Magazine’s YouTube channel XThe session will cover the case for Bitcoin as an enterprise treasury asset and strategic insights from MicroStrategy’s journey.

MicroStrategy CEO Michael Saylor will be speaking on a variety of BTC-related topics for businesses. Other speakers included Alex Thorn, Head of Research at Galaxy Digital, Ryan Rasmussen, Senior Cryptocurrency Research Analyst at Bitwise, and Head of Digital Assets at Citibank.

River Financial CEO Alex Leishman discusses Bitcoin adoption trends. Lightspark CEO David Marcus, who helped Coinbase integrate Lightning, will join Michael Saylor to talk about “Building on Bitcoin.” Chris Kuiper of Fidelity Digital Assets and Shirish Jajodia of MicroStrategy will share a panel on “Bitcoin and Wall Street.”

The lineup of executives from major financial institutions signals growing corporate interest in Bitcoin exposure. With pioneering companies like MicroStrategy and Tesla reaping the benefits, others appear ready to follow.

Conferences like these provide a venue for education and idea sharing as more companies consider adding Bitcoin to their balance sheets.

The entire event is expected to be attended by more than 1,000 executives, including representatives from Microsoft, Amazon Web Services, Google Cloud, Bayer, Bank of America and Hilton.

Bitcoin Magazine for Business’ Bitcoin Magazine Live Stream will be broadcast on the following dates: XYouTube, Facebook, and LinkedIn start today at 4:30 PM.