Web3 growth marketing leader Addressable completes $13.5 million fundraising led by BITKRAFT

adminDecember 21, 2023

Tel Aviv, Israel, December 21, 2023, Chainwire

Web3 growth marketing leader Addressable announced today that it has successfully closed its second funding round of the year, totaling $13.5 million to date. The capital injection will enable Addressable to strengthen its Web3 Growth Suite and expand its services to new ad networks and blockchain, solidifying its position as the Web3 growth marketing category leader.

This important milestone builds on Addressable’s strong momentum in its journey to solve enterprise Web3 growth challenges. The funding round was led by BITKRAFT Ventures, with participation from strategic investor Karatage, and joined by existing investors Viola Ventures, Fabric Ventures, Mensch Capital Partners, North Island Ventures and several other strategic investors.

Addressable’s capabilities have expanded significantly, enabling attribution of cryptocurrency wallet owners across 400,000 websites, including Bloomberg, The New York Times, and Yahoo Finance. Addressable now spans three new ad networks, including Unity, Pubmatic, and Magnite, in addition to its initial reach on the Twitter ad network. This expansion will allow Addressable to offer more comprehensive and targeted paid advertising campaigns across social networks, websites and mobile apps.

Additionally, Addressable’s 1-Click SDK installation, approved by Google and available for use in Google Tag Manager, simplifies the integration process for marketers, making it easy to track website conversions, wallet connections, and blockchain conversions. Integrations with Twitter Pixel, DSP Pixel, Mixpanel, and Google Analytics further streamline conversion event tracking.

“Addressable’s commitment to transforming Web3 growth is steadfast and increasingly important in today’s marketplace,” said Tomer Sharoni, co-founder and CEO of Addressable.

“We are excited to lead Addressable’s new investment round. As the gaming industry continues to evolve and expand its digital footprint, it is clear that Web3 technology will play a key role in shaping the future of user engagement. Addressable’s innovative Web3 Growth Suite stands out as a game changer by giving marketers powerful tools to navigate this dynamic environment and generate profitable user growth at scale. We’re excited to support Addressable’s mission to empower marketers and look forward to accelerating the impact their platform is already having on the gaming industry and beyond. The Addressable team sets itself apart through its proven wizardry in data and product development along with its world-class execution track record,” says Malte Barth, founding general partner at BITKRAFT Ventures.

Addressable currently serves over 50 customers, has fully executed over 750 campaigns, and is excited to unveil enhancements that include custom playbooks for gaming, DeFi, blockchain infrastructure, services, and exchanges.

“In the early stages of engaging Web3 gamers, targeted marketing was key to our success. We’ve leveraged insights from both traditional and Web3 gamers to improve our approach to user acquisition. Addressable’s Web3 Growth Suite has delivered promising early results in strengthening marketing strategies, especially in precise targeting of gaming users. The role of platforms in marketing efforts, especially in the transition from traditional to Web3 gamer engagement, is noteworthy. Addressable’s ability to identify and connect with potential gaming audiences aligns well with our goals, making it an invaluable tool for future gaming campaigns,” said Michael Migliero, CMO at Big Time Studios.

Founded in June 2022 by Tomer Sharoni, Tomer Shlomo and Dr. Asaf Nadler, Addressable demonstrates deep expertise in data analytics and AI. They have over 20 publications covering blockchain, machine learning, and big data. The Addressable team consists of 24 employees, distributed across offices in Tel Aviv, New York, London and Madrid.

Addressable Information

Founded in June 2022 by Tomer Sharoni, Tomer Shlomo and Dr. Asaf Nadler, Addressable is a leader in the Web3 growth marketing industry. Addressable allows marketers to directly target and market to Web3 audiences by connecting blockchain and social data, analyzing on-chain and off-chain behavior, and using big data for accurate performance tracking.