A closer look at Unstoppable Domains’ .com integration
Unstoppable Domains, a prominent provider of Web3 domains, recently expanded its services by incorporating traditional “.com” addresses.
This move marks the first time merging existing Web2 domains with the evolving Web3 domain space. This integration aims to seamlessly connect existing web infrastructure with the new one, allowing users to engage with both types of domains on a single platform.
Integrating a .com domain with blockchain technology is more than a technical achievement. This is an effort to strengthen user adoption and streamline the overall user experience.
Deeply rooted in Internet history, the well-established familiarity of the .com domain serves as a bridge for users to transition into the blockchain realm, making adoption of blockchain technology easier and inviting to a wider audience.
Unstoppable Domains CEO Matthew Gould told Cointelegraph: “Every wallet needs a domain to improve the UX (user experience) for cryptocurrencies. Otherwise, cryptocurrency adoption will be slow, just as internet adoption would have been slow if IP addresses were used instead of domains.”
These integrations address broad industry needs to improve individual experiences and seamlessly transition from the traditional Web to the decentralized Web3.
A spokesperson for Freename.io, a Web3 domain platform, told Cointelegraph: “Certainly the familiarity of the .com domain plays an important role in making blockchain technology more accessible to a wider existing audience. This is because .com is the most recognized and indexed TLD in the Web2 industry.”
A top-level domain (TLD) is the last part of a domain name (after the final dot) that is used to specify the category or country of a website. Examples include .com, .org, and country-specific extensions such as .uk or .jp.
Connecting a digital wallet to a .com domain creates a unified platform that allows users to seamlessly oversee, track, and interact with their traditional and cryptocurrency assets. These integrations eliminate the need for users to navigate multiple systems, reducing friction and improving the overall efficiency of financial resource management.
The future of digital identity
The inclusion of .com domains in the blockchain realm marks a notable shift in the way we manage our digital identities. Breaking away from existing practices means a future where the distinction between regular digital IDs and blockchain-based digital IDs is less clear.
This can lead to a new way of thinking, putting users at the center and giving them more control over their online identities. This is consistent with the Web3 philosophy, which questions traditional models of identity controlled by central authorities. Instead, we aim for a fairer system where identity management is distributed more evenly.
“If domains are truly user-friendly and the adopted way digital identities emerge, identities will be able to connect to already rich ecosystems and markets for domain names and standards such as the Internet Corporation for Assigned Names and Numbers (ICANN),” Gould said. ) This will accelerate adoption much faster than any other digital identity solution to date.”
Integration goes beyond digital identity and has the potential to redefine online privacy and security standards. Blockchain’s transparency and cryptographic security add an additional layer of protection, addressing concerns about data breaches and identity theft.
Effects of further development and adoption
Freename.io is another TLD and domain platform on Web3 that allows users to register and publish personalized Web3 TLDs. Ownership of the Freename Web3 TLD grants users a 50% passive income on all domains purchased in that TLD.
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This provides attractive financial incentives for individuals and businesses seeking digital identity and additional financial benefits. This model can potentially drive adoption by motivating users to engage with Freename.io.
Freename’s Web3 domain also acts as a digital identity in the Web3 realm, replacing wallet addresses and giving users a unified username across various social networks. These domains can also function as specific login credentials for decentralized applications, demonstrating the versatility of Web3 domains in enhancing user experience.
The simplicity of digital identity management may encourage more users to adopt Web3 domains, especially those unfamiliar with complex blockchains.
Freename.io is compatible with multiple blockchains, including Aurora, BNB Smart Chain, Cronos, and Polygon. This allows users to choose a blockchain that suits their preferences or project requirements.
Ethereum’s decentralized domain name system, Ethereum Name Service (ENS), enables layer 2 interoperability using solutions like Arbitrum and Optimism to improve scalability and reduce costs.
Lower costs and improved scalability may appeal to more users. This change encourages users who were reluctant to participate in the decentralized domain due to the high fees of the Ethereum blockchain.
ENS also integrates web-integrated domain TLDs (.art, .box) to allow users to register browser-supported names through ENS. This expands the utility of domain names by introducing the concept of trading Domain Name System (DNS) names as non-fungible tokens on the Ethereum blockchain.
ENS plans to process DNS fetches gas-free in the third quarter, eliminating transaction costs and improving web accessibility to the ENS ecosystem. This move could attract existing Internet users by lowering the barrier to entry and making decentralized domain solutions more accessible to more people.
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